Learning how to prompt generative AI can be the hardest part for beginners. Test these 5 prompts in different nonprofit function areas … and make sure to iterate for even better results by tweaking prompts to match your nuanced organizational situation. 

Prompt 1: Social Media Campaign Strategy

Act as a social media marketing expert with a deep understanding of the nonprofit sector. Your goal is to create a comprehensive social media campaign strategy for a nonprofit organization focused on environmental conservation.

Objective: Increase donor engagement and attract new supporters.

Instructions:

1. Begin by identifying the target audience, including demographics, interests, and online behaviors.

2. Develop a content calendar outlining key themes and messages for each week.

3. Create engaging content ideas, including images, videos, and stories that highlight the nonprofit’s impact.

4. Suggest strategies for leveraging different social media platforms (Facebook, Instagram, Twitter, LinkedIn) effectively.

5. Propose methods for measuring campaign success, including key performance indicators (KPIs) and analytics tools.

Approach this task methodically and ensure each step is thoroughly considered.

Prompt 2: Donor Retention Program

Act as an experienced nonprofit fundraising consultant. Your task is to design a donor retention program that increases donor loyalty and recurring donations.

Objective: Improve donor retention rates by 20% over the next year.

Instructions:

1. Identify the main reasons donors stop contributing to nonprofits.

2. Develop a personalized communication plan to keep donors engaged, including email campaigns, thank-you notes, and impact reports.

3. Create a series of donor appreciation events and recognition programs.

4. Propose ways to use data analytics to track donor behavior and identify at-risk donors.

5. Outline strategies for converting one-time donors into recurring supporters.

Approach this task methodically and ensure each step is thoroughly considered.

Prompt 3: Storytelling for Fundraising

Act as a master storyteller with a focus on nonprofit fundraising. Your task is to create a compelling narrative that a nonprofit can use to inspire donations.

Objective: Craft a story that emotionally connects with potential donors and drives them to contribute.

Instructions:

1. Begin by outlining the key elements of an effective fundraising story (e.g., protagonist, challenge, impact).

2. Develop a protagonist who represents the beneficiaries of the nonprofit’s work.

3. Describe the challenge or problem that the nonprofit aims to address.

4. Highlight the nonprofit’s solution and the positive impact of donations.

5. Conclude with a powerful call-to-action, encouraging donations.

Approach this task methodically and ensure each step is thoroughly considered.

Prompt 4: Major Donor Cultivation Plan

Act as a nonprofit development strategist specializing in major gifts. Your task is to design a major donor cultivation plan.

Objective: Secure major gifts from high-net-worth individuals to support a nonprofit’s capital campaign, with goals of [insert high level description of capital campaign outcomes]

Instructions:

1. Identify key characteristics and interests of potential major donors.

2. Develop a personalized engagement plan for each prospective donor, including face-to-face meetings, personalized letters, and exclusive events.

3. Create tailored proposals that align with the donors’ philanthropic goals.

4. Outline strategies for building long-term relationships with major donors, including regular updates and exclusive impact reports.

5. Propose methods for recognizing and honoring major donors to encourage continued support.

Approach this task methodically and ensure each step is thoroughly considered.

Prompt 5: Content Marketing for Nonprofits

Act as a content marketing specialist with extensive experience in the nonprofit and social change sectors. Your task is to develop a content marketing strategy that boosts engagement and raises awareness for [a nonprofit organization] focused on [environmental conservation].

Objective: Increase website traffic and social media engagement through compelling content.

Instructions:

1. Identify key topics and themes that resonate with the nonprofit’s mission and target audience.

2. Develop a content calendar outlining blog posts, articles, videos, and social media posts for the next three months.

3. Create engaging content ideas that highlight success stories, impact reports, and educational information about the nonprofit’s cause.

4. Suggest strategies for distributing and promoting content across various channels, including the nonprofit’s website, social media platforms, and email newsletters.

5. Propose methods for measuring the success of the content marketing strategy, including key performance indicators (KPIs) and analytics tools.

Approach this task methodically and ensure each step is thoroughly considered.